How to make a cinemagraph for Instagram?

Cinemagraphs are the very photos that you want to stick to. The looped combination of video and photo creates the impression of a “live” photo. Such a photo stands out against the background of static content and loads faster than a video.

Cinemagraphy is far from new, but for some reason it is rarely used in commercial accounts. Many have formed the erroneous opinion that you cannot make cinemagraphs on your own, and the pros take a lot of money.

This is not true. Here is a small list of applications in which you can create a cinemagraphic effect on a photo: make clouds float, ripples appear on the water, hair flow in the wind, etc.

These are not all applications that allow you to create cinemagraphs on Android and iOS. We have chosen those that are adequate in cost and those that we have used ourselves.
Preparing to create a cinemagraph from a photo

Many people try to create a moving photo from the photo archive on a smartphone. Such material is not suitable for cinemagraphs. Cinemagraphs can be created from both photos and videos, but in both cases, the workpiece must be thought out and filmed in advance.

A moving object in a video must be cyclic in order to get a beautiful “live” photo. For example, a running river, flowing smoke from a fire or flames.

When shooting, you will need a tripod or a homemade device that will not allow the camera to shake during shooting. The video should focus on one subject, especially if the live photo is created for a commercial account.

Processing: creating cinemagraphs
Let’s analyze the process of creating cinemagraphs using the PLOTAVERSE PRO application as an example . In other applications, the principle is relatively the same.
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Upload the photo you want to “animate” and select the “Mask” tool. Use a mask to blur areas of the photo that you want to remain static.
Go to the “Animate” section and select the direction of movement (we have Infinite – down). We put arrows on the waterfall in the direction of water movement.
On the preview (play button) you can look at the result and adjust the speed of the animation. By the way, the slower the animation, the more natural it looks.
Most likely, some static areas will float, to fix this, go to the “Anchor” section and put anchors in those places where static areas float during animation. Once your cinemagraph is ready, save it as a video or gif. On Instagram, you can only post a video (at least 3 seconds), on Vkontakte, for example, you can also post a gif.
You can find out what content your subscribers like the most and whether there are posts with live photos among them in LiveDune

How to make animation from photo

Animated applications differ from cinemagraphs in that they are not always looping and are created in other applications. Of the free photo animation apps, the most interesting in our opinion is Werble (iOS only). The very application in which you can add flowing steam from a hot mug of coffee or a burning sparkler.
On the main page of the application there is a feed of animated photos, where you can find ideas for your animations. What’s more, when you click on a post from the feed, Werble will show you what effects have been used.

For example, the following effects were used for this animation: smoke (169 ₽), 80s style (149 ₽), and rays (free).

Werble has a large selection of animation effects, but most of them are paid (up to 300 ₽). To open the entire list of animations, upload a photo to the application, then click on the “More Filters” button.

Animation is a simple but powerful way to capture the attention of followers as they scroll through your social media feed. And for commercial accounts, also draw attention to the product. Experiment and surprise subscribers.

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